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Welcome to my monthly column series, Around the World , where we will explore what’s new in marketing and sales from a global perspective. This column will focus primarily on technology innovations and the impact they are making in helping companies achieve their growth objectives. Note: I intentionally include both marketing and sales innovations. The reason is most effective organizations employ collaborative marketing and sales teams who work together to achieve shared goals.
GDPR, dpo, data protection Beginning May 25, 2018, a new law will greatly affect how adtech companies comply with the collection and processing of personal data. The law, the General Data Protection Regulation (GDPR), is actually a European Union law, but it could have far-reaching effects beyond European borders, as U.S.-based companies will have to… Continue reading.
Another returning favourite, John Robinson is a Business Continuity consultant and the Managing Director of Inoni. In this episode we look at the importance of the information flows in a crisis to determine escalation and guide decision making. Another returning favourite, John Robinson is a Business Continuity consultant and the Managing Director of Inoni.
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