For Media Interview Success, Preparation is Key
Bernstein Crisis Management
APRIL 3, 2024
Preparedness is the not-so-secret weapon in productive interactions with the press Preparing for a media interview is a pivotal moment for any professional or organization, serving as an opportunity to shape narratives, influence public perception, and communicate key messages. Whether you’re a seasoned spokesperson or facing the media for the first time, the importance of thorough preparation cannot be overstated.
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