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Selling Business Continuity to the C-Suite: Don’t!

Plan B Consulting

Over time, the reasons for carrying out business continuity have included trying to scare senior managers with the personal impact on them if they get their crisis response wrong. If all the business benefits are categorised for business continuity, why are senior managers not convinced?

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Selling Business Continuity to the C-Suite: Don’t!

Plan B Consulting

Over time, the reasons for carrying out business continuity have included trying to scare senior managers with the personal impact on them if they get their crisis response wrong. If all the business benefits are categorised for business continuity, why are senior managers not convinced?