Plan B Consulting

APRIL 25, 2022

Will they send a senior manager to your incident room or video conference? The Tylenol product tampering case in 1982, where seven people died, is a classic case study of how withdrawing your brand from the market and then relaunching it with a number of additional measures to stop product tampering can actually enhance your brand.

Scenario Planning 52

Scenario Planning Media Crisis Management Communications 52

Plan B Consulting

APRIL 25, 2022

Will they send a senior manager to your incident room or video conference? The Tylenol product tampering case in 1982, where seven people died, is a classic case study of how withdrawing your brand from the market and then relaunching it with a number of additional measures to stop product tampering can actually enhance your brand.

Scenario Planning 52

Scenario Planning Media Crisis Management Communications 52

Plan B Consulting

APRIL 25, 2022

Will they send a senior manager to your incident room or video conference? The Tylenol product tampering case in 1982, where seven people died, is a classic case study of how withdrawing your brand from the market and then relaunching it with a number of additional measures to stop product tampering can actually enhance your brand.

Scenario Planning 40

Scenario Planning Media Crisis Management Communications 40