Plan B Consulting

JANUARY 9, 2020

The first point to note is that they are both a business-to-business (B2B) and business-to-customer (B2C) organisation. Their B2B involves supplying currency services to a number of banks. I always think that B2C incidents are a lot more difficult to manage than B2B services.

Communications 52

Communications B2B B2C Banking 52

Plan B Consulting

JANUARY 9, 2020

The first point to note is that they are both a business-to-business (B2B) and business-to-customer (B2C) organisation. Their B2B involves supplying currency services to a number of banks. I always think that B2C incidents are a lot more difficult to manage than B2B services.

Communications 52

Communications B2B B2C Banking 52

arunpraka shray

SEPTEMBER 25, 2020

Now the new set of customers are more demanding, more social media savvy, more prone to escalate service issues to the top Management teams. Shift from B2B to B2C direct communication : If the customer can boast of ‘I know the CEO of this organization’ is a sure shot loyal and a repeat buyer of the brand.

B2C 52

B2C B2B Banking Manufacturing 52