B2B B2C Marketing 
arunpraka shray
SEPTEMBER 25, 2020
Would stretch budget: If they see a value in the Product Proposition, video-based marketing works well with them (Convenience of a Coffee bag instead of a percolator or a coffee maker need to be seen and felt by the customer).
Pure Storage
OCTOBER 20, 2021
It’s a classic B2B pitfall—and a huge missed opportunity. The data is shared cross-functionally with marketing and sales for extra context and support. The company modernizes HR departments by putting B2C ease and innovation into B2B software, transforming disparate functions into value drivers.
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