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To respond with agility, the engineering department takes a modern, buy-over-build approach, leveraging microservice architectures and dev/test platforms as a service. It’s a classic B2B pitfall—and a huge missed opportunity. Companies should consider the sale as the start of the experience.
Whether B2B or B2C, modern customer expectations for digital, hybrid, and omnichannel experiences are higher than ever: everything must be seamless and available 24/7, 365 days a year. With this focus on digital, all eyes are on technical leadership to deliver.
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