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The pandemic has forced years of planned retail digital transformation to take place in months, not years. Social media impact has been growing for years, but it has accelerated as the pandemic changes both shopping and buying patterns. Retail has focused on marketing goods and services primarily through brick-and-mortar locations.
We shop for food, apparel, housewares, electronics… the list goes on. Behind the storefronts and websites are workloads like digital commerce and marketing, supply chain, databases, and usually a virtualization platform. We interact with retailers every day. What keeps retail running? Technology, of course.
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