Software Buyers Beware: SaaS is About to Get Weird
Solutions Review
MAY 13, 2025
This evolution is reflected in the elongation of B2B SaaS sales cycles, which have expanded from 33 days in 2020 to 43 days in 2024 (and 65 for enterprise-grade business) , indicative of the more meticulous purchasing process. For software buyers, this consolidation necessitates a more sophisticated approach to vendor evaluation.
Let's personalize your content