2015 Communications Scenario Planning 
Plan B Consulting
JANUARY 18, 2019
If we have a good idea of what will happen in the future, after an incident or crisis, then we can look at our proposed actions and communications and ask, will they contribute to achieving the outcome we want, or do we need to carry out a different set of actions to achieve our goal? So that brings us back to Brexit.
Plan B Consulting
JANUARY 18, 2019
If we have a good idea of what will happen in the future, after an incident or crisis, then we can look at our proposed actions and communications and ask, will they contribute to achieving the outcome we want, or do we need to carry out a different set of actions to achieve our goal? So that brings us back to Brexit.
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