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It is now more than ten years since there was a general push to induce countries to plan for pandemics (WHO 2005). About the same time, 2007, Dr Michael Leavitt of the US Department of Health and Human Services wrote: "We don't know when a pandemic will arrive. Major epidemics and pandemics (what is the difference?)
Since the start of the crisis, I have constantly affirmed that the key to understanding the effects of this pandemic is the UK Government's failure to give adequate weight to emergency planning and management (Alexander 2020a, 2020b). The scenario for this pandemic (excluding the recovery) was fully formulated over the period 2003-2009.
In 2007, I decided to go out on my own and start a boutique style marketing and public relations consulting firm that specialized in the security industry. It’s resilient to economic downturns and even the COVID-19 pandemic. At that time, it was unusual to have an agency so specialized in one industry.
Myth 10: After disaster people will not make rational decisions and will therefore inevitably tend to do the wrong thing unless authority guides them. Myth 35: We are well organised to face a pandemic or CBRN attack. Myth 36: In a biological terrorism attack or pandemic prophylaxis will be effective and efficient.
Singapore: Monetary Authority of Singapore (MAS) has implemented incident reporting requirements of 14 days. For example, a public-private exercise in 2007 simulated a pandemic where approximately 40% of the workforce had to go remote. UK: Information Commissioner’s Office (ICO) requires reporting an incident within 72 hours.
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